New exhibitors
Join Marhaba Expo as a new exhibitor and position your brand at the center of a dynamic and expanding network, while exploring the promising markets of the Maghreb and the Middle East.
Here are a few tips for new exhibitors to help you succeed at the show:
By following these tips and remaining attentive to visitors' needs and reactions, you can maximize your success and make the most of your participation at the show.
1 - Advance planning:
Start by defining your clear and specific objectives for the show, whether these are to generate sales, develop your network, promote your brand, and so on. Then plan your participation accordingly, determining which products or services you want to highlight, how you're going to design your stand, what promotional materials you're going to use, and so on.
2 - Attractive stand design:
Invest in an attractive, eye-catching stand design that grabs visitors' attention. Make sure your stand is well-organized, clean and well-lit. Use visual elements such as posters, signs, video screens, etc., to showcase your products or services effectively.
3 - Staff training:
Make sure your team is well trained and prepared to interact with visitors. Train them to present your products or services convincingly, answer visitors' questions and engage in conversations to generate interest.
4 - Engaging with visitors:
Be proactive in your approach and actively engage visitors as they pass by your stand. Smile, greet people as they approach, ask open-ended questions to discover their needs and interests, and offer tailored solutions.
5 - Collecting leads:
Take the opportunity to collect information about visitors interested in your products or services. Use contact forms, badge scanners, tablets or mobile apps to capture prospects' contact details so you can get in touch with them later.
3 - Post-event follow-up:
Don't forget to follow up the leads you've collected after the show. Send personalized thank-you emails, offer special deals or additional demonstrations, and continue to nurture the relationship with your prospects to convert them into customers.
5 - Evaluation and learning: Once the show is over, take the time to evaluate your performance and learn from your experience. Identify what went well and what can be improved for your next show.
